punjab menu covers

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Keeping the covers up
in a downturn

“My great grandad established the UK’s first North Indian restaurant in 1946. It’s now located in Neal Street, Covent Garden and is highly successful.

In 2007 I rejoined the family business to develop the brand and grow the business. A rolling programme of implementation was then carried out to make the best use of our limited budget. The marketing included advertising, posters, menus and signage.

The credit crunch has affected the restaurant trade, but our new branding and marketing activity has contributed to keeping covers up in the downturn.”

Amrit Maan
The Punjab Restaurant

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