Promoting a brand
London Metropolitan University
As part of its strategy to support local businesses the London Met commissioned The Fusion Effect to create a design strategy and visual identity to be rolled out across the University’s departments.
“This process has been really essential to promoting London Met as a business focused brand, capable of actively engaging with both SMEs and corporate businesses. We found the process challenging and engaging and are really excited about the results that we already see being delivered”.
Phil Cooper, Head of the Innovation and Enterprise Unit, London Met