Marketing a service
Relate London North West
Relate is a nationwide charity which works to promote healthy relationships. Relate London NW covers the London Boroughs of Brent, Ealing, Harrow and Hillingdon with its wide ethnic mix. As part of a marketing campaign Relate wanted to update its literature aimed at potential clients from various ethnic groups and referring professionals.
The Fusion Effect’s solution
Our recommendations included a new A5 format for the two booklets and more pages to make the various counselling services easier to read. A visual identity was created for the marketing literature featuring an eye-catching image for the front covers using black and white photography of peoples faces of various ages and ethnicities.
