Marketing a service
London Metropolitan University
As part of its strategy to support businesses the London Met commissioned a review of its offer undertaken by Yvonne Fuchs of The Branding Workshop. The Fusion Effect was subsequently appointed to create a design strategy and visual identity that could be applied across the various University departments.
The Fusion Effect’s solution
The Fusion Effect established that the University’s key differentiator was its people with their specialist knowledge. A visual link was identified between peoples’ faces and the London Met’s logo. A flexible grid system was then created using colour to signpost each of the departments. This system combined with dramatic photographs of the people working in the University was use to create a visual identity that could be applied to a range of promotional materials.
“This process has been absolutely essential to promoting London Met as a business focused brand, capable of actively engaging with both SMEs and corporate business. We found the process challenging and engaging and are really excited about the results that we already see being delivered”.
Phil Cooper, Head of the Innovation and Enterprise Unit, London Met
