Launching a new business
Sub-it.co.uk
This start-up e-business for sub-contractors in the waste and recycling industry needed a logo to brand its new website and marketing materials.
The Fusion Effect’s solution
Initially named Sub-it, we suggested that it was renamed Sub-it.co.uk to communicate better its status as a solely on-line business.
Since the website acts as a portal for companies looking to find local contractors, the logo was designed to illustrate the stream of electronic enquiries flowing into the website and out to potential suppliers. The dynamic and imaginative logo was created to reflect the innovative offer, and the colour green to echo the environmental significance of this kind of business.
