Branding a service
National Fostering Agency
Richard Tomlin has been working with the NFA for more than eight years and has been actively involved in communicating its development from the London Fostering Agency to the national organisation it has become. The Agency has approximately 1000 children and young people in its care. As part of the planned implementation of a new logo, a new visual identity was required. This was to be used to update its promotional literature, display stands and local advertising and to reflect the wide range of ages and ethnicities of the children looked after by the Agency.
The Fusion Effect’s solution
A range of photographs featuring a single child and ethnically mixed groups of happy young people was selected. These were used as cut-out images on brightly coloured backgrounds, to add variety and impact. This visual identity featured in a recruitment campaign in local newspapers and Roadshows throughout the UK to find foster carers to look after teenage boys.
