Branding a product
Beautiful Foods
This specialist producer of Nigerian snacks wanted to reposition its products in the marketplace and identified the need to refresh its identity and packaging.
The Fusion Effect’s solution
A new business identity was created featuring a stylised crest, a symbol of beauty in Nigerian culture. Red and yellow was retained as a link with their old logo. New clear packs with a strong visual identity were designed that made bold use of yellow, with curved graphics reflecting the curve of the logo. The crest featured as a repeating device in the circular window.
